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biocrystals Lammsbräu: well ...


Yes, the Neumarkter Lammsbräu is insistent and turns diligently on the great marketing Wheel: Just now you have some companions with a new label for Bio-mineral on track, as even the right product comes from our own home on the market:
biocrystals is a new mineral water product line of Lammsbräu. Available as:

• biocrystals classic and
• biocrystals is still excellent

biocrystals the mineral water naturally with the new Biomineralwasser seal. The press release states:.

"As the first company in July 2009 examined the Neumarkter Lammsbräu of the BCS Öko- guarantee for the comprehensive list of criteria and with the Biomineralwasser- quality seal, the conditions, this obstacle to were taking good because the source of biocrystals Neumarkter Lammsbräu is protected by the Neumarkter Jura. By the huge clay is well protected from environmental influences. For centuries seeping spring water slowly through the rock layers and replaced so its unique purity and excellent mineralization. "

Perhaps the" conditions that hurdle to take "not only because of" good "because the crystal water is hidden under Juraton, ... but also because Neumarkter Lammsbräu initiated the new seal itself with course guaranteed BCS Ökogarantie independence Honi soit qui mal y pense

The whole crystal-water story is the way so new again not:
under the name of SAPS Lammsbräu has tried in the past to place a very similar water. How the crystal story sounded at that time - including crystal-analysis - you can see here . The name at that time was perhaps not quite so skilfully selected, since a Google search gives the term "SAPS" primarily information on technical terms or the Swiss SAP Obesity Foundation and SAPS just not self-explanatory. At this point, the biocrystals is clearly a step forward. Content is likely to have changed much since the SAPS.
Image: Neumarkt Lammsbräu

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Bio-mineral

Large differences in quality mineral water at the place at regular intervals "Ökotest" or "Food Watch" fixed. Last came some of the bottlers otherwise healthy food, water by high uranium values to the attention of the testers. This is particularly critical for young parents want to use the healthy mineral water for preparing baby food. The bustling
Neumarkter Lammsbräu now wants to make a co-founder of the Association for a Quality Community Biomineralwasser eV specific labeling of bio-mineral . Since the organic certification of the EU organic regulation other than mineral water, was designed for the identification of Biomineralwässer a logo of the Quality Community Bio-mineral eV.

In Germany, water, which is offered in trade and catering, distinguished by law. There are:

• Natural mineral spring water
• table water
• meet medical water

Natural mineral water and spa water requires particular quality criteria. A good overview of the legal requirements .

The criteria for natural mineral water

• microbiologically wholesome water of pristine purity
• from an underground water resources originating
• protected from contamination
• of constant composition and temperature
• officially recognized by a test procedure
• other provisions on limits of different individual substances, filling requirements, treatment methods and rules subject to declaration.

The criteria for bio-mineral water:

• Stricter limits prescribed as law
• Additional requirements for pollution-free on the law also
• Detailed guidelines for quality assurance and documentation
• Health benefits
• Eco-guidelines to water table or deposit , packaging and transport
• criteria for environmental and sustainable management may

on the usefulness of this new label for organic mineral think you quite. In the constellation of interests and possible initiators this group will not be discussed further. The question that arises rather: How much seal / logo / certificate, the buyer needs in the organic supermarket - and elsewhere - for? We have now the EU's official logo (currently being redesigned), the EU logo in the customized form for Germany, the logos of the Abauverbände (organic, Demeter, etc.). There is a mix that is sealed by government agencies, private organizations and now even small clubs. Then there are the test seal of "Test", "Ökotest" and other investigators ...
It may even be the first really great marketing reasons to have so many great seal. The consumer will understand it, just not at some point. What seal is who I can trust the provider and what does the seal at all? Too many questions, who has any overview can not make the right decision. And track the seals should only facilitate but actually, right?
image: bio-mineralwasser.de