When Ökobrauerei Neumarkter Lammsbräu in the product development once again been busy: with "now", the " New Organic World " series, the Upper Palatinate try on in the push forward the market for trendy soft drinks. There still is the "Bionade" 1st place Lammsbräu has the Saps series already soft drinks on offer, in addition to organic and should somehow be holistic. Somehow, they could also never completely successful against the BIONADE competition. Whether
Now, therefore New Organic World , has the makings of a winner remains to be seen. The name sounds a bit like if ever as trendy as meaningless. At Biofach 2009, the new creation and presented at Neumarkter Lammsbräu states:
"now now Black & White Bitter Cola - the new trend Duo
Authentic taste, trendy design and 100 percent organic - is it now , the new soft drinks range Neumarkter Lammsbräu, presented the first time at BioFach 2009.
The focus is the new trend now duo Cola Black & White now bitter. Black Cola is now the first bio-Cola, which tastes really like a cola. With a kick and so deliciously stimulating guarana. At the side of Black is now White now bitter. By fine-bitter taste of wormwood, thyme and other herbs.
The comprehensive assortment of six varieties now is for all people who have high standards of taste, design, quality and vitality, while a strong environmental and social responsibility. now is for all those that move and change something now want. If not now, when? "
authentic taste?
Hmm, that sounds too much like marketing-blah. Either it tastes, or it does not taste. It's simple.
Trendy design?
The content or the bottle?
100% organic?
Sounds good and is also the reason why I always like to drink Lammsbräu. To cheer, are missing some information of what exactly is the 100% organic. Is the Coke for example of bio-mineral made
Not very imaginative I think the Black & White Black & White-naming -. that's since the two small Terrier mascot on the whiskey bottle as a theme but far from through. And "... taste of bitterness ..." sounds more like Queen Mum in a state that is at least as funny as her own hat.
Somehow I can think of "New Organic World" suspect many alcohol issues a ...
Well, the juice comes from a brewery, too. The know what they do with alcohol.
way: New Organic World, there is next to "Black Cola" and "White Bitter" even in the bold flavors of Green Herbs "(no, not what you think now ...)," Sunny Orange "," Red Berry " and Fresh Lemon. Wow. With so many English words MUST be able to score easily in Berlin and DJs Architects.
Images: Neumarkter Lammsbräu
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