After the end of this year's Leipzig Book Fair, a "Studio Night" broadcast on ZDF that was the subject of "best-Boom" dedicated. Here was a lot of talk about what might constitute a best-seller, and write fervor with which the present authors (including Julia Franck and Moritz Rinke) in her novels. So, discipline is the order of the day, and every day something must be done for the novel ... Actually it was an arduous and prolonged work, which will run at least two years, and when it was important to never lose awareness of characters and plots. Apart from being sure, not every novelist writes at least two years on a novel to me is the question of why only been received on bestseller novels? In Leipzig, too many non-fiction and reference books were presented, and it is unknown how many non-novels be high in the bestseller lists.
Well, the show was very informative and interesting, but a not insignificant fact was left out completely: How can develop such a bestseller in fact, and why is it a novel - or what ever for a book - a bestseller? Does a best seller simply from the sky, and people scramble about to buy the thing and at best to even read? As the author puts strategy behind it, the minutely aware of the wide range of interests of a possible readership? No, no, just the thing's not all. Without marketing, no matter how great piece of literature being sold in large quantities. On the other hand, there are many wonderful novels, which are hardly buyers, because publishers can not afford the escalating marketing. Generous Marketing can exclusively those publishers operate, which are organized as corporations, and I want to mention any names. Another possibility yet is that the author, the author of many contacts available and one or more of these contacts, at best, the world stretches out feelers, and stirred the big drum to get this message on and on and continues ...
A bestseller in no way be a great piece of literature must have followed some of the panelists. How can it be that lose four callers and the host, no word on the subject of marketing, I find it strange. Or is it so obvious that it bored a spectator should be?
The Leipzig Book Fair was certainly the publishers and thus the authors as an important advertising space. From the perspective of a best-selling author or a best-selling author, perhaps a truism, to be wasted on the need no thought. However, it may in times of worldwide network even happen that a novel by his presence at online booksellers and the associated recognition - along best with an exciting, easy-to-find issues - developed its own momentum and can actually become the best seller. A good example is "The Jesus Video" by Andreas Eschbach
, which I spun the world without Network would not hear.
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